It doesn’t matter whether you’re writing a whitepaper or a menu: It’s all about the reader. Here are some of the ways I can help.
Copywriting:
Make your brand stand out
Letters. Automated emails. Slogans. Loo signs. Whatever your brand is creating, it needs to sound consistent. And immediately show how you’re different. So I make sure all your writing is in your brand’s tone of voice.
Content writing:
Sell your services
Balancing SEO keywords, your messaging and your overall marketing strategy is tricky, but not impossible. So don’t compromise. Create content that people give a shit about, and they’ll share it.
Ghostwriting:
Get your message out there
You’re the expert in your field, with great ideas. But you probably haven’t ever tackled a book or know how to make the best white paper. That’s fine. We chat. I write it (your voice, not mine). You put your name on it. (They’re your ideas after all. And, let’s face it, you don’t need my stupid name on your website.)
Conversation design:
Knit together a chatbot
People say some insane things to chatbots. And you need to predict it all. (Then write an appropriate response.) Luckily, it’s like a choose your own adventure story. Yes, the reader can pick their path. But we’re the ones prodding them in the right direction.
Speech writing:
Persuade the masses
You have a dream. Maybe it’s a grand, epic announcement, detailing how you’ve finally solved world hunger. Or maybe it’s a presentation at your local Meetup, and you need to make sure it’s smashing so you can bag those business cards. Either way, you might need a dreamcatcher.
UX and CX writing:
Tie it all together
The journey a customer goes along, from that very first email to actually using your service, is actually just one really long piece of writing. The biggest pitfall is forgetting that, and treating it all like it’s separate. So I help fit together the jigsaw.
Fancy a chat?
Pop me an email, and let’s grab a coffee.
Need help with your strategy?
Before you write anything, have you thought about how it links to your business objectives? If not, I can consult.
Lewis Dowling 