Half the job is thinking about what you’re going to write. (And, more importantly, how it all ties into your actual business.) Most people skip this step, and end up jumbling themselves in knots, trying to jam fifteen marketing messages into a single sentence.
That’s why I don’t just write. I consult.
Tone of voice:
Stand out from your competitors
Figure out how you want your brand to sound, how it ties together with your design, and make sure it sticks once you’ve launched it. Don’t skimp out, assuming a couple of paragraphs in your design guidelines will cut it. They won’t.
Content strategy:
Brainstorm your gameplan
It’s no good just banging out the occasional blog when the idea takes your fancy. But if you’re struggling to come up with ideas, or just need someone to keep everybody on track, then it’s time to organise a workshop.
Training:
Put me out of a job
Seriously. I can’t do it all. If you’ve got fifteen departments, and all their work needs to be in your tone of voice, you’re going to need to teach them how to do it themselves. (Until then, I can critique and audit their work to make sure it’s up to scratch.)
Naming:
Find the right word
The best names are those with a story behind them. The names that conjure up an image in the reader’s mind. But that’s not all there is to naming. Sometimes it’s coming up with a formula to make sure all your model numbers are consistent.
Regardless, it all starts the same: What are you trying to say?
Facilitating:
Mediate your meetings
While I’m not an expert in your business, I am an expert in getting people to hash out their concerns and keep things civil while they do it. So if you’re struggling to overcome a problem in your business, give me a call.
Fancy a chat?
Pop me an email, and let’s grab a coffee.
Need help with your words?
Have you got the time to create it all? If not, I can write it for you.
Lewis Dowling 