I’ve helped companies win multi-million pound bids

I feel sorry for the people who have to read all of a bid’s submissions. They’re absolutely rammed with content, and tend to be ma-hoo-sive.

I can’t take the credit, really. The reason these companies won their bids was because they had the best ideas in the first place. I just helped make sure that what they wrote made sense, and didn’t bore the reader to death.

In one noteworthy case, the major problem was they’d outsourced a bunch of the writing to a consultancy, as you do. The people reading the bid came back and said: ‘This doesn’t sound like you. It’s sounds like your consultancy.’

So the big job was making sure it actually sounded like the brand.

I did this in a few different ways. Whether that was setting up a writing corner in the office, so different teams working on different sections could pop over and ask for help and advice on their writing. Or whether it was rolling my sleeves up and digging into some of the more tech-filled pieces myself.

Either way. They won. And I helped.